The Top 5 AI Marketing Activations to Know Right Now

Artificial intelligence provided advertisers with more cautionary tales in recent weeks, including backlash to Under Armour’s new film that borrowed from the brand’s past iconography to produce a new AI-powered commercial. And last week, there was confusion over a startup AI ad firm that creates deepfakes of influencers, whose images are manipulated to hawk products on social media. The videos take real moments, filmed by influencers, but change their speech to recite brand messages. 

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