Imagine if advertising was invented today...

15 years ago, Pereira O'Dell wondered what advertising would look like if it were invented today. Today, that question is more relevant than ever.

Founded as an AI innovation lab in San Francisco by Pereira O'Dell, an award-winning American advertising agency, and Serviceplan Group, Europe's largest independent advertising and digital innovation agency, Silverside was designed to operate more like a Silicon Valley startup than a traditional agency. Blending innovation lab, technology development, and incubation ecosystem, Silverside connects brands with cutting-edge AI technologies.

We understand the challenges of major technology transitions—it's part of our DNA, with five significant shifts behind us. We also know what leading and emerging brands need to succeed. With experience supporting hundreds of the world's top brands, we develop advertising, strategies, and creative work that amplify their voices and connect them with global audiences.

The AI transformation may be one of the biggest revolutions in marketing and advertising yet. There is a long way to go. And no time to waste. We are here to be agile, fast, friendly, and innovative.

*Yes. Silverside is named after a fish. A very special fish. Native to the Bay Area, Silversides live at the center of an amazing ecosystem. That's us. We're fast, agile, and very adaptive. We love to swim in schools. We adapt to any condition. We are not apex predators. We are too small. We serve the ecosystem. We move with change. And we move fast.