Advertising doesn’t work if people are not to a large extent predictable. In fact, if people aren’t largely predictable, then society pretty much breaks down. The insurance industry is premised on the idea of predictability. The supply chain. Banking and the stock market.

There has been far less discussion about the data behind these models and the way recent advances have changed our relationship to that data, even as they have amplified the impact of AI-driven content on our world.

To amplify its existing AI expertise and stimulate the development of technological solutions, the Serviceplan Group announces the launch of two cutting-edge Labs.

Hypnovels is trippy and fun. Whether it can help authors sell books is another story.

For marketers, they can simplify ad creation and address AI ethical concerns like copyright.

Silverside AI unveils Hypnovels, a Generative AI platform that will radically change the way books are consumed.

Silverside AI is reimagining reading (as well as novel-writing).

Hypnovels is trippy and fun. Whether it can help authors sell books is another story.

Deepfake influencers, Lay’s AI voice work and more

A new powerhouse may emerge in Silicon Valley's tech space as Silverside AI is launched to bridge the gap between tech startups and established brands.

Pereira O'Dell launches Silver Side AI born out of Pereira O'Dell's original AI Lab and part of Serviceplan Group’s global AI ecosystem

Digital twins of consumers are the next frontier for testing new products and personalizing advertising

Creative Director at POD, Rachel, says “There were a few projects where I was using Midjourney all day, and when I went to bed, I was still thinking in prompts⁠…