Amazon Ads

In our first piece for Amazon, Silverside helped develop this series of films for Amazon Ads highlighting how small businesses can use their platform to attract new customers. The idea was developed by the internal teams at Amazon then scripted and produced by Silverside using a combination of technolgies including Veo-3, custom LoRA models, and traditional video editing suite of tools as well. From brief to launch, the process took 3 weeks and a team of 6 people including the director, AI artists, editor, writers, and a post production artist. All scenes and even the voice are entirely generated using AI.