Svedka

After more than a decade off the air, Svedka’s iconic Fembot has made her return... this time with a new male sidekick and a socially responsible mission: get people off their phones and back to connecting in real life. In partnership with Sazerac, Silverside reintroduced the iconic character through a nationwide campaign themed “She’s Got a Tab.”

Our team of creatives and technologists used robust AI workflows weaving together cutting-edge generation platforms and specially trained models to bring the Fembot, the Bro-bot, and their vibrant nightlife world to life. From Times Square billboards to digital film spots, the work blends nostalgia with a sharp cultural insight: that the future of nightlife is about real connection, not filtered screens.