Creativity + AI

Coca Cola x Silverside

An AI innovation lab helping the world’s best brands revolutionize their marketing ecosystem.

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Startup level innovation with a global network

Silverside AI is representing the early adopters of storytelling in the GenAI Era. At Coca-Cola Company, we are really proud of collaborating with this team of technologists, synthetic character designers, and creative prompt artists. Silverside AI has a small but effective and innovative ecosystem

Pratik Thakar Vice President & Global Head of Generative AI at Coca-Cola

I’ll tell you what’s working is generative AI. I know… it’s probably already been beaten to death this year, but with generative AI ads there was a huge debate whether our Christmas ad [created by Silverside AI] was more or less effective because it was made all with generative AI. The data says it was more effective.

James Quincey Chairman & CEO at Coca-Cola

Global Reach
& Scale

AI Labs in San Francisco, New York, Berlin, and Munich.

Backed by a global network of 30+ offices, brands, and 6,000 creatives, technologists, brand strategists, and entrepreneurs.

San Francisco

New York

Berlin

Munich

Post Impressionist

Ukiyo-e

Art Deco

Cubism

Art Nouveau

Pop Art

Innovation
Ecosystem

Access a partner network of leading AI startups and platforms, connecting brands with the world’s most advanced AI technologies.

No One Left Behind

Empowering Creatives and the World to Dream.

At Silverside we believe in harnessing the AI revolution to enhance human creativity and help humans do what they do best - dream big, and solve even bigger problems. No one should be an efficiency statistic.

Harnessing AI to help creatives do more with less.

Partnering with nonprofits to amplify their impact.

Pierce’s Pledge

Empowering innovators around the world.

Amalitech

Meet the School

An inspired group of technologists, creatives, entrepreneurs, marketeers, brand enthusiasts and strategists. Don't let this moment of technological change pass you by.